The new tax law has major implications for business owners. What exactly does it mean for you? The Society of American Florists helps members figure...
How Does the New Tax Bill Affect Your Business?
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Business Builder
Expand V-Day Menu to Grab More Sales
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Court Brides-to-Be
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a...
PFCI Starts the SAF 2018 Awards Season
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then...
Guest Baker Delights Customers
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...
Industry Leaders Talk ‘What Comes Next’
The economy is good. The geopolitical scene is less certain. Consumers are confident. They also have more choices than ever, and they still spend...
How to Hire and Prep V-Day Drivers
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...
New Two-Minute Trends Resource Center Helps Members Market Their Business
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
Countdown to Prom: Start Your Prep Today for a Profitable Season
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Promote Your Wedding Business with SAF Materials
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their...
How to Turn Twitter into a ‘Massive Lead Generator’
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder...
Daily Deals Clear Inventory, Create Engagement
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a...
Show Your Favorite Vendors Some Love
As you approach the final days of 2017, it's worth recognizing the people who helped you reach the milestone of another year in business. Are there...
Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month....