In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable leads for future corporate and B2B work.
This week, the shop launched a contest, #WorkItWednesday!, that encouraged followers to like the post and then include their name, business name and address in the comments for a chance to win flowers delivered to the office.
“Tag your coworkers and get them to like and comment too!” the post read. “Winner will be chosen randomly at the end of business hours today and announced tomorrow morning.”
By day’s end, the contest had generated dozens of comments, 22 shares and 44 likes and loves. (The winner came from the Alaska Oil & Gas Conservation Commission.) Each of the comments represented two things to co-owner Chanda Mines:
- a follower engaged enough to act on a Facebook post (no small feat) and
- a comment section FILLED with contact info for customers and potential customers who have great connections to local businesses and who were happily tagging their coworkers at those companies.
This was the first contest of its kind at Bagoy’s, although the company has done many other social media contests (often with the help of GravityFree, the web design and marketing firm).
The best part of this campaign is that Mines got “full offices thinking of Bagoy’s,” she said. “Gotta love that.”
If you aren’t specifically asking customers to tag and share your posts, you could be missing out on real opportunities to build your network and, potentially, your sales. Of course, that assumes that your content is share-worthy — e.g. a simple contest for free flowers mid-week.
“If you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic, a fun video, actionable promotion, etc.), they will be much more likely to share it,” said Diana Goodwin of AquaMobile Swim School and a member of the Young Entrepreneurs Council. “People will share things that they think their network will enjoy and benefit from.
Check out other ideas from Young Entrepreneurs Council members and read more about how Mines divides and conquers tasks related to her digital marketing in the June issue of Floral Management magazine.