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Add Pizazz to VDay Marketing with Video
Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.) Harness the power of video. That’s advice from social media marketing expert — and Floral Management magazine contributing writer — Crystal Vilkaitis,...
Practical Tips for More Profitable Weddings
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you offer. Those are two of the practical tips from “5 Steps to Profitable Weddings and Events,” a recent Society of...
On Valentine’s Day, Train Your Team to Act ‘FAST’
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who will be interacting with customers to be FAST. That’s, “Friendly to customers, Accurate during...
Five Friendly Phrases that Win Over Any Customer
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide. When that happens, you risk alienating customers, who can mistake timidity for bad manners. That’s part of the reason...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.