Cancer Foundation Honors Oregon Florist
When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and funds for a deserving nonprofit that helps community members affected by cancer. Inspired by a story she read in Floral...
ABC News Plugs American Grown Flowers
A two-minute segment last night on “ABC World News Tonight with David Muir” gave consumers a positive, upbeat look at the people and places behind beautiful Mother’s Day flowers. As part of its “Made In America” series, the news show highlighted local florists who...
Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit, personalized with real reviews, business information (including hours and location), pulled from the site’s Google Local...
WF&FSA Shifts Conference Timeline, Tweaks Requirements
The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral Distribution Conference this year, in what Executive Vice President Molly Alton Mullins said is an effort to make the event more...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.