A two-minute segment last night on “ABC World News Tonight with David Muir” gave consumers a positive, upbeat look at the people and places behind beautiful Mother’s Day flowers.
As part of its “Made In America” series, the news show highlighted local florists who source domestically grown product — and some of the growers behind those flowers and plants, including longtime Society of American Florists member Green Valley Floral in Salinas, California.
“Spring is in the air and so is Mother’s Day… All across the country farmers and florists are hoping you think of them and your mom,” said Muir, who visited Emily Thompson Flowers in New York to discuss Thompson’s enthusiasm for flowers and plants grown in the U.S.
Kasey Cronquist, PFCI, CEO, of the California Cut Flower Commission, said American flower farmers have been pitching the story idea to ABC News as a segment in the “Made in America” series — but Cronquist didn’t know when to expect the coverage.
“We thought it might run around Valentine’s Day, but then never heard anything,” he said. “Honestly, I assumed they weren’t going to do a story. Seeing this story has been exciting, and it validates our efforts to connect our message about American grown flowers to this larger idea of ‘Made in America.’”
The segment also highlighted Hautau & Sons in Branchville, New Jersey, Pot + Box in Detroit and Field & Florist in Chicago, along with Green Valley, which Muir classified as having “45 workers shipping flowers all over the country.”
The segment ended with Muir all but telling viewers to head out and buy flowers, as floral industry members waved on screen: “Farmers across the country tonight [are] saying happy Mother’s Day,” Muir said, before gently reminding viewers that they “can’t forget mom later this week.”
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