In this episode of SAF Exchange, Felicia Alvarez, chair of Certified American Grown and founder of Menagerie Farm & Flower, breaks down new USDA data showing a 64% increase in cut flower growers between 2019 and 2024 — a “resurgence” in local production. While more producers are entering the market, overall sales have remained relatively flat, pointing to a shift in who is growing, not how much. 

Alvarez shares what’s driving the rise in local farms, how supply chains are evolving, and why demand for domestically grown flowers remains strong. 

Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.