by Mary Westbrook | May 9, 2018 | Floral Industry News, Negative Publicity
The world’s largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this Mother’s Day season. As the voice of the floral industry, the Society of American Florists responds to these ads and...
by Mary Westbrook | May 9, 2018 | Floral Industry News
The eruption of Hawaii’s Kilauea volcano has so far led to the destruction of at least 35 buildings, with lava covering the equivalent of more than 75 football fields — and there’s still no end in sight. Floral industry members in the state saying they’re...
by Mary Westbrook | May 2, 2018 | Floral Industry News
The National Retail Federation is forecasting a robust Mother’s Day holiday this year, with near-record spending of $23.1 billion. About 86 percent of Americans are expected to celebrate Mother’s Day, spending an average of $180 per person, according to the annual...
by Mary Westbrook | May 2, 2018 | Floral Industry News, Negative Publicity
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American Florists recently reached out to Amazon about a Facebook post that encouraged...
by Mary Westbrook | Apr 25, 2018 | Floral Industry News, Industry Watchdog, Negative Publicity
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. As the “watchdog” of the floral industry, the Society of American Florists has...