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One in Three American Adults Bought Mother’s Day Flowers or Plants
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an Ipsos consumer poll conducted this month on behalf of the Society of American Florists. The poll, which surveyed roughly...
At First Lady’s Luncheon, American Grown Flowers Take Center Stage
American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week in Washington, D.C. For the third year, Certified American Grown, a coalition of U.S. flower farms, organized the floral...
Red Sox, Chili’s Apologize for Ads that Dissed Flowers
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By no means did we mean to offend our friends in the floral industry,” wrote Adam...
Congresswoman Visits SAF Member Grower
When Rep. Julia Brownley visited The Sun Valley Group’s Oxnard, California, location on May 7, the congresswoman toured the company’s facility, met with employees, talked industry issues — and got a firsthand look at a very busy time in the life of a flower grower....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.