by Mary Westbrook | Jul 2, 2018 | Sales WakeUP
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation, and a waffling client into a long-term fan? That’s exactly the kind of magic Inc. contributing editor Geoffrey James...
by Mary Westbrook | Jul 2, 2018 | Sales WakeUP
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously putting more money in their pockets — and yours. That’s a truism Tim Huckabee of FloralStrategies shared this month in...
by Mary Westbrook | Jun 20, 2018 | Floral Industry News
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April 22 to April 28, was once a robust floral-giving event (and known as Professional Secretaries Week), but the name change...
by Mary Westbrook | Jun 13, 2018 | Floral Industry News, Government Relations, Week In Review
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The provision was also in the House version of the bill which means it is “a virtual certainty that the final bill, when...
by Mary Westbrook | Jun 13, 2018 | Floral Company News
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national companies to benchmark their returns, and we reached out to members of the Society...