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60 Percent of Florists Saw December Holiday Sales Increase
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among those who experienced an increase, 29 percent said the uptick was between 1 and...
Will the Shutdown Affect Valentine’s Day Supply?
A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including the partial government shutdown, are worth paying attention to, as florists nationwide gear up for the holiday. That’s...
Dozens Gather in Nashville for Targeted Education and Tips
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers from across segments. Industry members from 18 states gathered in Nashville,...
Partial Government Shutdown Continues into Third Week
Following President Trump’s televised address on border security on Tuesday night, the partial shutdown of the federal government continued today, moving the standoff in Washington into its third week. Still, even while the shutdown continues, there are signs it could...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.