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Federal Rule Could Complicate Growers’ Efforts to Safeguard Water
A new federal rule meant to protect the country’s clean water supply could actually make it harder for floral industry greenhouse and nursery growers to ensure that rainwater and runoff do not carry unacceptable levels of nutrients or sediment. The Army Corps of...
Be a Mobile Marketing Master
Nearly 80 percent of Americans (more than 186 million of them!) own a smartphone, according to ComScore. “Figuring out the best way to reach those customers (and understanding how and why they pull out those devices) has become a marketing strategy for businesses of...A Message from the SAF President
Watch SAF President Shirley Lyons, AAF, PFCI, discuss how SAF membership benefits your business.Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.