‘Butterfly Moments’ Yield More Effective Copy
We’ve all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the hyperbole scale that only the most gullible of customers would give them any attention. Afraid of coming across as a...Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention from other business matters, such as forecasting, buying and marketing. In...Sign Up For Small Business Saturday
Last year, 88 million people patronized a small business during the Thanksgiving weekend, according to a report by the National Federation of Independent Business and American Express. And this year, holiday shopping is expected to rise by 4 percent, according to the...Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF’s 1-Day Profit Blast, Saturday, November 14, in Des Moines. A quartet of industry professionals, renowned for their expertise and presentation skills, will...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.