Wedding Resource Center
How do you woo the newly engaged? Gorgeous photos are just one part of the equation; expertise and enthusiasm can help seal the deal. Get inspired by visiting the SAF Resource Center. There, you’ll find: free advertising templates you can send to your local...Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth annual Ladies Night Friday, Nov. 20. The event, which is free to customers, features approximately 20 other local...
What’s Your Customer Response Time?
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less patience. Yet that’s what’s happening to consumers nationwide, according to a recent study by Eptica, a company...How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You’re not alone. After watching Thanksgiving sales decline for several years (a common trend, according to results of SAF’s Thanksgiving survey), Barbara,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.