April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few weeks each spring, were the focus of a recent article in The Cut, titled “Today is the Perfect Day to Buy Peonies.”...
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Brockville, Ontario and a featured speaker at the Canadian Florist Business...
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative practice for businesses today. It’s also a concept that mystifies and...
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists, launched a “Free Bouquet for Mom” contest in early April. To enter, people share a personal story about their mother’s...
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released a series of 60-second videos on YouTube, Facebook and Instagram titled “Love...
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