New Video Series Tackles Tech Challenges
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative practice for businesses today. It’s also a concept that mystifies and...
Lovingly Hosts Story Contest for Mother’s Day
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists, launched a “Free Bouquet for Mom” contest in early April. To enter, people share a personal story about their mother’s...
Teleflora’s Holiday Campaign Aims for Realistic Portrayal of Motherhood
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released a series of 60-second videos on YouTube, Facebook and Instagram titled “Love...
Harvard Research Sells APW Flowers
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of American Florists to sell flowers for Administrative Professionals Week — a technique that has year-round application....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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