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Customer Experience Key to SEO Success
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine giant requires a more nuanced and sophisticated effort, rewarding sites that provide a fulfilling and enjoyable experience...
NYC Florist Reflects on Meeting Anthony Bourdain
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS, which included five courses prepared by five celebrity chefs. Among them: Anthony Bourdain, the storied chef, author,...
SAF Member Featured in Water Appreciation Campaign
Despite its indisputable status as an essential for human life, water remains something many people take for granted. A new campaign by the San Diego Water Authority aims to change that — with the help of SAF member Resendiz Brothers Protea Growers in Fallbrook,...
California Grower Launches ‘American Princess’ Bouquet
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of them salivating over the couple’s elegant, yet laidback style and searching for ways to emulate it —Sun Valley Floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.