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Help Customers Find Their Zen
On January 1, millions of people will once again embark on a path for self-improvement (at least for a few weeks). Some will vow to cut out vices such as sugar or alcohol, others will focus on budgeting goals — and plenty will try to minimize stress in 2019. Help...
5 Business-Building Ideas to Try in 2019
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the community. Partnerships can pay off in spades. For one, they expose your brand to a whole new clientele. Secondly,...
Industry Mourns Former SAF President Mel Schwanke, AAF
Melvin H. Schwanke, AAF, former president of the Society of American Florists, member of the association’s exclusive Floriculture Hall of Fame and enthusiastic flower evangelist, died Monday, December 17 at his home in Fremont, Nebraska. He was 92 years old. “He had...
Florist Featured in Washington Post Profile
The Washington Post recently ran a story on the subjects of life, death and grief. Titled “Epilogue,” it featured 11 profiles of people intimately involved in the aftermath of death including religious leaders, a funeral director, a casket maker, a stone carver, a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.