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Industry Mourns Former SAF President Mel Schwanke, AAF
Melvin H. Schwanke, AAF, former president of the Society of American Florists, member of the association’s exclusive Floriculture Hall of Fame and enthusiastic flower evangelist, died Monday, December 17 at his home in Fremont, Nebraska. He was 92 years old. “He had...
Florist Featured in Washington Post Profile
The Washington Post recently ran a story on the subjects of life, death and grief. Titled “Epilogue,” it featured 11 profiles of people intimately involved in the aftermath of death including religious leaders, a funeral director, a casket maker, a stone carver, a...
Westerlay Orchids Raises $89,000 For Local Cancer Center
Over the past four years, Westerlay Orchids has raised approximately $89,000 for the Breast Cancer Resource Center of Santa Barbara. Each fall, the company dedicates a portion of its sales of the proprietary Pink Diamond Orchid, a pink dyed Phalaenopsis from its...
Floral Professionals ‘Warm’ to Pantone’s Cheery Coral Choice
Hallelujah! The Pantone Color Institute has selected its 2019 color of the year and, once...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.