With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” webinar for the Society of American Florists, social media maven Jackie Levine...
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert and longtime floral business owner Steve Ozment shares how to turn these new...
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into large-scale floral design. Two of the show’s contestants, Sarah Campbell and Jordan Marx of Intrigue Designs in...
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasing her ranks. In the early days of the pandemic, Rockcastle, co-owner of...
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared safety measures he’s taken to protect everyone who works or shops at Tipton...
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