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How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” webinar for the Society of American Florists, social media maven Jackie Levine...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert and longtime floral business owner Steve Ozment shares how to turn these new...
Contestants Share Behind-the-Scenes Look at Netflix Show
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into large-scale floral design. Two of the show’s contestants, Sarah Campbell and Jordan Marx of Intrigue Designs in...
How to Succeed with a Lean Crew
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasing her ranks. In the early days of the pandemic, Rockcastle, co-owner of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.