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California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking; and then a global pandemic comes along with countless new logistical headaches and costs? For a number of Golden State...
‘Amor Candy’ Chrysanthemum Named Best in Show in SAF’s Outstanding Varieties
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction with the organization’s 136th annual convention in Orlando. “The first thing you...
Five Reasons to Petal It Forward
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for the Oct. 20 event? Here are a few reasons you should: Unadulterated Joy Petal It Forward aims to show people that it’s a...
Promote Plants as Employee Appreciation Gifts
While many high-profile companies, including Google, Facebook and Amazon have delayed reopening their offices until 2022 in response to the latest surge in COVID-19 cases, many other businesses will soon welcome back employees after nearly 18 months of remote work....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.