Look Into an Economist’s ‘Crystal Ball’ at SAF Orlando 2021
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost overnight. That flexibility ensured survival, but many people feel uneasy about their next...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360 — a sure sign that consumers are finding retailers online — and their first...
Local Florists Prepare for Make Someone Smile Week
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this month (July 18-24). Since 2000, Teleflora has donated its iconic yellow happy face mugs to thousands of florists who, in...
Up Your Mother’s Day Prep Game
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position yourself for success. Prep your website. As you likely know, fresh product is in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.