Your POS: The Marvelous Marketing Machine
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders, you’re missing out on sophisticated data that can steer your marketing, enhance customer service, and improve profitability....Flower Buyers and Growers Prep for Outstanding Varieties Competition
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of judges scrutinize to determine the Best in Show. Held during the Society of American...3 Ways to Prepare for Petal It Forward Before the Oct. 19 Event
Fourth of July fireworks may be fresh in your memory, but autumn really is right around the corner — and that means it’s time to start preparing for Petal It Forward. The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two...Recession-Proof Your Business
Is a recession coming? Soaring inflation, rising interest rates, and the stock market’s worst start in 50 years last week have many economists predicting ‘yes.’ Floral financial expert Derrick P. Myers, CPA, CFP, PFCI, says data from clients shows floral sales slowed...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.