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Prepare to Petal It Forward on October 19, 2016
SAF’s 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a “random acts of kindness” type of flower giveaway, where consumers on the street receive two flower bouquets (or flowers) — one to keep...
Free Test Call for SAF Members
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just order takers, repeating the same old lines: “How much do you want to spend?...
Missing Your Motivational Mojo? Find it at SAF Maui 2016
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger sales? Sales and customer service ace Tim Huckabee of FloralStrategies, LLC, will talk candidly about how to motivate staff,...
Give Your Lawmaker a Tour
In this tumultuous political year, members of Congress would appreciate a friendly invitation to tour your floral business. Members of Congress are eager to visit constituents during their scheduled work periods at home, making those times perfect for SAF members to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.