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SAF Graphics Celebrate Summertime
Memorial Day weekend marked the unofficial start of summer. Give your website and social media posts some summer lovin’. The Society of American Florists provides members with three summer graphic designs — “Petal Perfect,” “Sunny Summer Bouquets,” and “BBQ? Bring...
SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach rank as the “biggest offenders,” said SAF Director of Marketing and Communications Jenny Scala, as dozens of members...
Free 15-Minute Legal Consultation for Members
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and she turned to the Society of American Florists. “Another benefit that I took advantage of through SAF membership is the...
Ancestory.com ‘Reviews’ Negative Floral Remark in Ad
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American Florists is contacting them to bring attention to the negativity and ask them to reconsider their approach. Ancestry.com, the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.