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Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member retailers after major floral holidays. Survey results give members an exclusive look at key sales, marketing and other industry...
Free WebBlast to Reveal 3 Tips for Social Media Success
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media success. The owner of Crystal Media, who is a featured speaker at SAF Palm Beach 2017, has worked with thousands of business...
Do You Deliver ‘Wow’? Find Out How, in St. Louis
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from a retailer who personalizes their experience. The No. 1 way to personalize a customer’s purchase (and turn him or her...
Hiring? Use SAF’s Job Descriptions and Employee Handbook
The Society of American Florists provides members with exclusive access to job descriptions and an employee handbook, both tailored specifically for floriculture businesses. Job description templates cover these positions: accounts manager, accounts payable clerk,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.