The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. While florists in resort towns want to appeal to seasonal clients without turning...
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach 2017, the association’s 133rd Annual Convention at The Breakers in Florida. The Century Award recognizes companies that...
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s often easier and said then done, said Barbara, Lenzee and Lacee Bilke, owners of...
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers and learn how to make more during the Society of American Florists’ 1-Day...
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her (smiling) staff empty-handed in just half an hour. Last year, Taylor and her team at Leona Sue’s Florist in Scott,...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
We believe it is important for you to know how we use cookies and personal information you may disclose to us. Please carefully review SAF's Opt-out preferences and Privacy Statement for more information on our use of cookies and personal data. If you continue to use the site, we'll assume you're OK with our practices.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!