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Longtime SAF Exec Shares Lessons, Insights in Farewell Column
What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’ longtime chief operating officer and the winner of SAF’s 2019 President’s Award, the stapler, which he received on his...
Give the Gift of Floral Management
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is right at your fingertips — and ready to be shared! Society of American Florists members can sign up their team members to...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National Retail Federation and Prosper Insights & Analytics. Remind social followers that you’re local and to shop with you....
5 SAF Holiday Resources to Use Now
The holidays are such a busy time, and the Society of American Florists is here to help. SAF members have exclusive access to resources and successful strategies used by top florists across the nation. Here are five ways to get the most out of your SAF membership this...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.