It didn’t take long last year to prove that when floral industry members come together in Washington, D.C., their combined voices can make a big difference. Months after 119 growers, wholesalers, retailers and suppliers from 30 states asked lawmakers to increase...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on the way. “Creating a profitable event package isn’t magic — it’s science,” said floral industry finance expert Derrick...
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The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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