The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim a... Read more
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of American Florists an apology. To advertise it... Read more
When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses — she was disappointed and responded. “It... Read more
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached o... Read more
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the flora... Read more
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the Society of American Florists about their a... Read more
COVID-19 has changed consumer behavior — and with it, the way retail florists sell flowers. Sales expert Tim Huckabee has observed how those changes have played out across hundreds of flower... Read more
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the message, “This Valentine’s Day, forget the bo... Read more
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral professionals alerte... Read more
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of American Florists reached out about the n... Read more
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