by Elizabeth Daly | Feb 9, 2022 | Floral Industry News
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral professionals alerted the Society of American Florists to numerous ads that disparage flowers. SAF...
by Elizabeth Daly | Feb 2, 2022 | Floral Industry News, Negative Publicity
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of American Florists reached out about the negative marketing. The company, The Adventure Challenge, along with an upscale...
by Elizabeth Daly | Jan 12, 2022 | Floral Industry News
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the floral industry, the Society of American Florists responds to news publications and...
by Elizabeth Daly | Oct 27, 2021 | Floral Industry News
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
by Elizabeth Daly | Aug 18, 2021 | Business Builder, Floral Industry News
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up to date, iron clad and appealing to potential clients. SAF’s newest Career Connection training course, The Elements of a...