SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone.
Florists Gear Up for Detroit Profit Blast
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that showcases what today’s gift givers really want, and educational programs...Two Tips for Taking Better Outgoing Mother’s Day Orders
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two simple rules when taking outgoing orders,” said Tim Huckabee, president...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, they can’t neglect a vital aspect of business: their online presence. That’s a...
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, owner of the Department of Floristry, can help florists learn to guide their...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.