Halloween Goes Luxe as Florists Tap into Growing Consumer Demand
At Petals and Pages in Custer, South Dakota, owner Carrie Moore, AAF, PFCI, hosted a Halloween-themed broom-making class using dried florals, crystals, and even mushrooms — and it sold out in just 10 minutes last year. With glow-in-the-dark roses, nostalgic décor, and...
Colombian Farms Advance Gender Equity
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of Colombia’s flower farm workforce. Women are the backbone of Colombia’s flower industry — making up about 60% of the...
Simplify Petal It Forward Prep
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward. Listen to this story Petal It Forward has grown into a signature day of joy in communities nationwide — powered by hundreds...
Test Market Shows Big Return On National Flower Campaign
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed That Flower Feeling’s advertising doubled sales growth compared to similar markets, confirming the campaign’s effectiveness...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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