SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Are You Ready for the Eco-Conscious Flower Buyer?
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral industry now knows, thanks to a survey released last year, that consumers prefer to buy flowers from a business that...
Build Loyal Customers with This Award-Winning Strategy
Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has brought it continued success for the past eight years. Raya Ward of Nielsen’s Florist and Garden Shop in Darien, Connecticut, shares in this video how their...
What Does an Election Year Mean for Floral Sales?
How will the results of the election impact the floral industry? How does an increase in housing correlate to more floral sales? And what type of consumer should floral retailers be targeting with their marketing? In this short video, Society of American Florists...
Sustainability Facts to Share With Customers
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two customers shopping for arrangements at Meadowscent flower shop questioned owner Theresa Colucci, AAF, AIFD, PFCI, about...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.