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Weathering Workforce Woes During the Business Boom
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop. Usually, owner Joseph Neidinger could pull from that file and fill openings at his shop with no problem. But for the...
SAF Elects New Board, Council Members
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions on the association’s Retailers, Wholesalers and Growers Councils. “SAF relies on these industry leaders to provide...
Will Ecuador’s Rose Farms Be Swayed by Cannabis?
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower producers in Ecuador go the way of some California farms, which uprooted flowers in favor of cannabis? Probably not, say...
Turn Browsers Into Buyers at SAF Orlando 2021
Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture more sales? Dan McManus, founder of the marketing company TeamFloral and a featured speaker at SAF Orlando 2021, talked...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.