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Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales, according to a survey by the Society of American Florists. More than 61 percent of survey respondents expect sales to be up...
SAF’s New Board Members Share Industry Challenges, Opportunities
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see SAF’s 2022 schedule of events) to identifying new industry trends and challenges. SAF welcomed three new faces to the...
New York City Florist Touts Shopping Local on ‘Today Show’
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright Floral Design’s Nic Faitos what a small business can deliver that others cannot. “Personalized service,” Faitos...
Floriculture Crops Summary Expands to 50 States
The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states thanks to changes to a survey by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). That...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.