SAF has resources to help sharpen your social media skills, including how to get started on TikTok and create engaging content.
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvia Cup Design Competition winners with your customers in real time.
The resources include:
- Getting Started on TikTok. Learn how other florists are successfully using TikTok to reach a younger generation of customers in this SAF NOW article.
- Social Media Guide. Learn how to build your online visibility with this overview of social media platforms and tips on how to use them effectively. Plus, you’ll find a list of SAF’s resources to optimize your social media marketing efforts.
- Social Media Strategies. Carly Anechiarico of Blossom Flower Shops in Yonkers, New York, Jackie Levine of Central Square Florist in Boston, and Nicole Palazzo of City Line Florist in Trumbull, Connecticut, share how they drive revenue and stay top-of-mind in their communities using social media, in this previously recorded SAF webinar.
- Leveraging LinkedIn. During this previously recorded SAF webinar, Levine shares how she uses LinkedIn to strategically forge sales leads, enhance her network and generate new business — all while building on the brand and reputation of her family’s business.
- Social Savvy-Instagram. Find tips to build your brand, increase engagement and generate sales on Instagram.
Visit SAF’s Marketing Your Business page and Career Connection for even more resources.
Stephanie Brady is the project manager for the Society of American Florists.
