“There are ways to get more business , but sometimes we forget to look for it,” said Jerome Raska, AAF, AIFD, PFCI, CAFA, during SAF’s 1-Day Profit Blast in Cincinnati.
Too many florists give away valuable services for free, said Jerome Raska, AAF, AIFD, PFCI, CAFA, of Blumz by… JRDesigns in metro Detroit during SAF’s 1-Day Profit Blast last weekend in Cincinnati. http://www.multibriefs.com/briefs/saf/SAF042016.php#1
“Weddings are simple today in the big scheme of things,” he said. “There are ways to get more business , but sometimes we forget to look for it.”
One example: Late-night pick-up fees. Instead of seeing those often inconvenient runs as a courtesy, bill them for what they are, a valuable service.
“You should be charging for that,” Raska said. “Nothing is free.”
Another tip from Raska: Look for opportunities to expand your piece of the pie on each individual wedding.
In recent years, his business has grown beyond flowers into lighting and linen services, day-of coordination, even officiant services and plant rentals.
“I can’t tell you how many times I rent my Boston ferns,” he said. “I paid $12 each for them and rent them for $25 all summer long.”
Clients today “want one-stop shops,” he added. “Think about how you can add services to your company that will make you more of a one-stop shop. I really push the ease of dealing with just us.”
SAF members who missed Raska in Cincinnati can still soak up his advice, including trend information. Check out the PowerPoint from his Profit Blast presentation.
