Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand webinars that include topics such as sustainability, profitable deliveries, and how to provide impeccable customer service.
- Sustainability: Have We Reached a Tipping Point? Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, discussed how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Oudheusden provides an overview of the progress FSI has pushed for, what comes next, and addresses questions about the costs, effectiveness, and demand for sustainably grown flowers.
- Strategies to Accelerate Deliveries. During this webinar, long-time financial industry expert Paul Goodman, MBA, PFCI, discusses how to set delivery zones and charges, track drivers’ productivity, and hire quality drivers to stay profitable.
- Say This, Not That! In this fun and informative session for owners, managers and employees, Vonda LaFever AIFD, PFCI and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll discover the most common areas of miscommunication; how to articulate your expectations and break down misunderstandings; what every owner and manager wants their team to know; what every employee wishes they could tell their boss; and what every customer wants a flower shop to know.
- New Sales Tactics for Today’s Customer. Tim Huckabee, president of FloralStrategies and a floral sales trainer for 25 years, reveals the latest sales tactics to appeal to today’s consumer. You’ll learn how phone sales have changed and the new techniques your staff needs to know; what customers expect to see when they shop your website; and the best new ways to engage walk-in customers to optimize their shopping experience.
Visit Career Connection for more on-demand webinars and to learn more!
Stephanie Brady is the project manager for the Society of American Florists.
