Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business owners have to plan strategically, price ac... Read more
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the business essential to maintaining an efficie... Read more
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely not see marked improvement until year-end, a... Read more
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business doing deliveries profitably? Paul Goodman, M... Read more
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the changes yourself — but have you adopted sal... Read more
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from florists, wholesalers, importers and other... Read more
Valentine’s Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years of pandemic sales in the rearview mi... Read more
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some o... Read more
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression... Read more
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business — what does your content say? Do... Read more
