Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hub, Career Connection, has a collection of Valentine’s Day planning resources to help you prepare for a successful holiday.
(Click here to watch a short video that will guide you to the resources on Career Connection and give an overview of the resources available).
The resources include:
- On-Demand Webinar: Staffing Profitably for Valentine’s Day. Financial expert Paul Goodman, MBA, PFCI, breaks down the steps to forecast Valentine’s Day sales and staffing needs in this Jan. 11 webinar, free for members.
- SAF NOW’s Valentine’s Day Success Series. This collection of newsletter articles provides insight, tips and advice to boost sales. New articles will be added weekly.
- Valentine’s Day Promotion Resource Center. SAF’s Valentine’s Day Resource Center includes a variety of different resources to plan for a strong holiday including social media graphics, content for websites and newsletters, sales surveys, and tips for working with the media. New resources, including an updated social media content calendar and Instagram Story templates, are coming soon.
- On-Demand Webinar: Gear Up for Valentine’s Day. SAF’s 2021 virtual event gave florists advice on supply chain slowdowns, logistics, operations, safety, marketing and more. Use this webinar to reflect on last year’s holiday and gear up for this year.
Use these tools to get ahead on your Valentine’s Day preparations.
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
