If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
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Full Calendar? Flexible Options Available for SAF Reinvention Summit
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Save the Date for SAF’s Reinvention Summit!
The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out...