If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
6 Tips for Getting Started on TikTok
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product...
Get Creative to Promote Father’s Day Arrangements
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Boost Graduation Sales with SAF’s Social Graphics
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
Florists Use Social Media Shops to Target Prom-Going Teens
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s...
20 Social Media Ideas to Post for Stress Awareness Month
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
Boost Spring Sales with SAF’s Social Media Graphics
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
Find Your Digital Home for Captivating Content
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of...
Last-Minute Valentine’s Day Promos Made Simple
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
Take Story Time Up a Notch on Social Media
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
5 Resources to Sharpen Your Social Media Skills
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties...
Remind Customers to Connect with Flowers this Fall
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...