Petersen & Tietz Florists & Greenhouses in Waterloo, Iowa, scored media coverage of their Petal It Forward event. SAF has resources including customizable press releases to help you get media coverage even after the event.
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is over, the good vibes generated during the event can still have an impact with some additional outreach to the media and on social media.
- Continue to reach out to your local newspaper, television news stations and radio stations. Let them know about your successful Petal It Forward event. Be sure to share photos and stories from the event to grab their attention. Not sure how to contact media outlets? SAF has tips for contacting the media and a customizable press release.
- Search social media platforms for pictures and posts of your event and reshare them to your social media accounts. On Instagram, create a story highlight of the event so those posts and your photos have a home on your account until next year’s Petal It Forward. On your Facebook account, create a photo album and make sure to include captions explaining the event.
For more tips on media outreach and making the most of social media, click here.
Stephanie Brady is the project manager for the Society of American Florists.
