Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize...
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend,...
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across...
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social...
While social distancing is keeping Americans apart, everyone is looking for ways to stay connected. Stay close (virtually) with your customers by...
We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who...
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...