Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
62 Percent of SAF Members Express Optimism About 2019 Sales
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Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Save 75 percent on SAF Posters, Postcards and Stuffers
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
5 Ways to Improve Wedding Sales
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Remind Customers Now About Administrative Professionals Week
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
How Better First Impressions Lead to Higher Phone Sales
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is...
Toy Flower Crown Provides Fun, Unexpected Marketing Opportunity
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...