Eileen Weber, AAF, PFCI (center), shares a tip during a session at last year’s annual convention. Past attendees say the...
How Successful Florists Stay Ahead of Change
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SAF annual convention
Inflation Is Back. Is Your Pricing Strategy Ready?
SAF Chief Economist Charlie Hall, Ph.D., delivers a keynote address at a past SAF annual convention. Hall will return to the stage at SAF Amelia...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
Minimize Waste with High-Margin Designs
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
Turbulent Times? Turbo Charge Your Business in Phoenix
There’s little business owners can do to control the inflation and economic uncertainty that’s dominating...
Three Floral Businesses to Receive the Century Award in Amelia Island
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia...