With the rising cost of doing business, it’s imperative that your shop minimizes waste on the design floor.  

Two money-conscious florists, Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a few of their tips to increase efficiencies and decrease shrink in this video.  

Join them at the SAF Miami 2024, the Society of American Florists’ 139^th annual convention Aug. 6-9, for their design-driven workshop that features examples of high-margin holiday designs. They’ll present several designs, and with the help of former CPA-turned-florist Cameron Pappas, AAF, they’ll discuss how the designs can save your business money.  

Get more information about SAF Miami 2024 and register here.  

Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists.  

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