The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer...
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...