Creating and maintaining a reliable workforce is a major challenge with which floral industry pros from all segments are wrestling: A recent Society...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
Floral Industry Veteran Sheds Light on Common Economic Mistakes
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
Three Small Web Fixes to Increase Floral Event Business
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
In Tight Labor Market, Industry Members Look for Novel Solutions
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the...
SEO Expert Will Talk Strategies in Kansas City
Type "flowers" or “florist” into your browser's search bar and millions of pages return results. How do you get your website to stand out? Renato...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...