Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for...
Make the Most of Designer’s Choice Arrangements
read more
design
Goodbye Zoom Happy Hour, Hello Flower-Arranging Work Party
Seven months into the pandemic, and it’s fair to say that Zoom fatigue is real and staff morale could use an infusion of something more than just a...
Learning, Laughter on Tap During ‘Blind Floral Challenge’
In “The Big Flower Fight,” Netflix’s international floral design competition, teams face off in a series of challenges, creating elaborate...
Contestants Share Behind-the-Scenes Look at Netflix Show
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into...
Design Hacks for a More Efficient Mother’s Day
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
2 Practical Design Ideas for Pantone’s ‘Classic’ Color Pick
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international...
2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
Partnering with Popular Illustrator Boosts Boston Shop’s Visibility
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of...