Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
Protea: Go-To Flower for Hot Summer Weddings
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Floral Industry Economist Pegs Chance of Recession in Next Year at 15 percent
Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry...
FTD Lead Floral Designer Earns American Institute of Floral Designers Designation
Premier floral and gifting company, FTD (Nasdaq: FTD), is proud to announce that Lead Floral Designer Andrea Ancel has been granted the coveted...
Golf Event Honoring Merlin Olsen Raises $65,000-plus for Lake Area
Merlin Olsen, a beloved former spokesman for FTD, was remembered last month with an annual golf event that generated more than $65,000 for a special...
Use Local Sites to Make Design Collections Pop
Trying to make your local roots more explicit? Why not create a collection of high-style designs based on familiar and popular areas of your city or...
Learn the Dos and Don’ts of Damage Control at SAF Palm Beach 2017
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face,...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for...
Petal It Forward Follow Up: Spread the News and Say Thank
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Workplace Culture: Is Yours Helping or Hindering Retention?
In recent months, Uber, the San Francisco-based tech company famous for its ride-sharing app, has come under fire for promoting a hostile work...
Teleflora Florists Prep to ‘Make Someone Smile’
For the 17th year, florists across the country will share heartfelt floral surprises with local communities through Teleflora’s annual Make Someone...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Trump Administration Begins Rollback of WOTUS
The federal government is looking into specific ways to end an Obama-era rule that expanded federal jurisdiction over pollution in streams and...