"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
A Moment of Celebration: Welcoming 24 New PFCI Inductees! I am beyond thrilled to kick off this newsletter by celebrating the 24 incredible...
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
Hello everyone, and welcome! I'm Adam Havrilla, 2024-25 Chair of the PFCI Board of Trustees, and I'm thrilled to present our second quarterly...
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
PFCI Updates Exciting Changes for the PFCI Application Process We’re thrilled to announce that the Trustees are working diligently on a new...
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“There’s nothing like hearing constituents tell their stories,” says Bischoff. “It’s one thing to hear from me, but when they hear directly from an...
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...