Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Breeding A Better Berry
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
Tips to Manage Your Inventory of Cut Flowers
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral...
Get Inspired With DÃa de los Muertos Designs
DÃa de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved...
Struggling to Build a Social Following? Think Like an Influencer
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
Does Your Business Need A Checkup?
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral...
‘Gourd-Geous’ Design Inspiration for Autumn
Goodbye summer, hello fall! School is back in session in some areas, and stores have rolled out fall décor. Have you thought about your fall lineup...
Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...